Bottle security really does prevent lost profits. Traditionally, companies rely mostly on personnel to provide bottle security, not really understanding the need for additional bottle security.
Over the years, I have seen some retailers make simple mistakes that lead to bigger gaps in profitability. Looking specifically at the liquor sales, the margin from profit can be very good. Yet there are still some out there that either don’t update their bottle security or choose to not use some form of bottle lock. Even more negative impact, some still lock their merchandise up in cages of glass cabinets. Is this the best form of bottle security? I don’t know, but it certainly does not help sales.
One of the best and easiest to use bottle lock, in my opinion, has to be the EASy bottle lock. From a shoplifter’s viewpoint, this bottle lock is a nuisance. EASy bottle locks are simple to install and offer the best open shelf security solution I have seen. This bottle lock is tough. Fitting over the top of the liquor bottle, this bottle lock prevents the thief from opening the bottle while in the store, and activates the Checkpoint Security system as the thief tries to flee.
Visiting one of my stores, the manager somewhat new, felt he did not have the payroll to install the EASy bottle locks on the entire required product. This excuse left him a little red in the face after I asked him to demonstrate how to install the EASy bottle lock. Realizing how easy and quick it was to install the EASy bottle lock, the manager never again complained to me.
The solutions to protect your merchandise, assets and profitability are out there, you have to be willing to look and or ask for help. Liquor bottle security should be a priority in your business.
Visit the Retail Loss Prevention Store for your liquor bottle security
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