That’s right, EASy bottle locks actually help keep your profits. The liquor business can be very profitable. The right bottle security can not only protect your assets but boost your profits as well.
One of my stores, overall, had about 30% of stores sales directly related to liquor. The manager retired, and in came the new guy. He didn’t really see a need for bottle security, and figured as long as he was turning the merchandise regularly, using bottle locks was unnecessary. To him, following the company program of placing an EASy bottle lock on top of each bottle at a certain price point was fruitless. He would not see the reasoning behind the “task” of placing bottle locks and wanted to run his business based on his own decisions. Rookie mistake.
As time went on, the new manager was really driving home the sales in liquor. He was hitting every sales plan and often exceeding it. In fact, not only was he making sales, he now wanted no bottle security in the liquor department and had an employee remove the currently installed EASy bottle locks from the few bottles left.
Shortly after the manager removed the EASy bottle locks, the trouble began. What he didn’t realize was not only do EASy bottle locks work to physically protect merchandise; they are also a visual deterrent to would be thieves. On a cold rainy day, a thief entered his store and made his way to the liquor aisle. While there, the thief noticed no bottle security and selected a low priced bottle of scotch. Assuming no one was watching him, he simply walked out of the store. Realizing how easy it had been to take one bottle, he came back in 2 days late and filled up a backpack with over 10 bottles. After 3 months of this, the thief was finally caught, and confessed to over 300 bottles of liquor he stole from this store.
To the new manager who now had to make up for those lost sales, bottle security became a priority. Now, bottle locks are on all necessary bottles.
For more information contact us at EASy bottle or call 1.866.914.2567