“En vino veritas” – In wine there is truth; and in liquor there is theft, but with the aid of a device known as a bottle lock you can greatly reduce your liquor shrink. First of all you need to be aware that in the new baggy pants era that we live in about 90% of all liquor bottles in production can be concealed down someone’s pants or in the sleeve of their jacket or coat. This can make it increasingly difficult to detect attempted theft and nearly impossible to stop it from happening. Combine that with the more desperate individuals who either run in, grab a bottle and run out; or those who simply consume the product on the premises and you can easily see the problem we face.
What’s the solution? The bottle lock. A bottle of liquor that you can’t open is just like a car with no wheels – useless. For that reason I’ve found this to be the best deterrent on the market. It allows the business to place its’ product on the shelf where it is readily accessible to customers, something most proprietors have been afraid to do with their high-end liquor for years. Yet the bottle lock is easily and quickly removed at the point of sale so it requires little extra effort.
We all know that you’ll never be able to stop all theft. The key is to make your liquor department the path of most resistance to a crook. If your merchandise is too difficult to successfully conceal, carry away and consume then it’s likely that the average thief will take their criminal intentions elsewhere. As a result you keep your liquor on the shelf for paying customers thus securing your profits while reducing your shrink, all with the use of a little bottle lock.
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