Most retail stores are set up to a specific diagram and adjacencies based upon which vendors are paying for prime real estate inside the store. Liquor stores are no different. The big name brands want their products in the most prominent locations so they can maximize on their sales, not necessarily the liquor stores.
So what do you do if this is actually causing other problems for you? These particular vendors might be increasing their sales, but what if it is negatively impacting your store in other ways?
One example is the big display stands and signage that some vendors are requiring. It might be to big, or placed in such a way that you now have a blind spot in the back of your store that shoplifters are taking advantage of.
Maybe because one vendor wants their items placed up front, it caused you to push other products to these back corners and you are having an issue with their losses?
Don’t feel like you are trapped into these negative impact situations solely on these vendor requirements, just so you can continue to sell their brands. Evaluate your store layout and see what you can do to remerchandise the problem areas.
Work with your vendors and explain specifically why you have a problem, and then outline what you would like to do as an alternative. They might come up with a different suggestion, but any reputable vendor should work with you to solve the problem.
Visit the Loss Prevention Store to purchase EASy Bottle bottle locks by Alpha Security and your Electronic Article Surveillance or EAS system.
For more information on Alpha Security, Bottle Lock, Bottle locks, Bottle Security, EASy Bottle or Liquor Bottle Security and how they can work with your Electronic Article Surveillance or EAS system contact us or call 1.866.914.2567