In the liquor bottle security world we find that as we fix one problem another may pop up. We get reports from time to time from clients that they have protected the “good” stuff but now the shoplifters are stealing the less expensive liquor and wine.
This is normal and a part of fixing the overall problem. Think about it, the shoplifter is accustom to stealing from you. They expect it and have come to depend on the free stuff they get from you. Now that you have a liquor bottle security program in place and are beginning to squeeze them out of your life they are not happy about it. Some will simply go to your unprotected competitor. Some will change to stealing product that is not protected with a bottle lock.
This is actually good as it is telling you that your efforts are working. Now let’s fine tune the solution. You have bottle locks on the good stuff like Grey Goose. But there has been an increase in the theft of the less expensive stuff. Maybe the “travelers” (vodka in pocket size flasks) are disappearing. What do you do?
You have several options. You can do nothing and absorb the losses. But that still means that you will be losing money. What you need though is an option that is cost effective. You could place a bottle lock on $5.99 vodka and that may work especially because the bottle locks are reusable.
But another solution could be to put a Checkpoint label on the bottle and deactivate it at the time of checkout. Checkpoint labels are very inexpensive.
Though these solutions are great and inexpensive they won’t ever replace the best anti shoplifting program you have, Customer Service!!! Remember, customer service is key in preventing shoplifting even with a bottle security program. You and your staff must greet customers when they walk in. If someone is acting suspicious they need and deserve “extra” customer service. Effective bottle security requires a combined effort and even an Alpha Security EASy Bottle lock has limitations. If you are not sure how to proceed call us. We will help you fix the problem once and for all!
For more information on Alpha Security , Bottle Lock , Bottle locks , Bottle Security, liquor bottle security or EASy Bottle contact us or call 1.866.914.2567 – Atlanta Georgia