With the increase in popularity for IPA and special brew beers and ciders, many liquor and grocery stores are offering mixed boxes of bottles. For one price, a customer can pick their own six-pack or case of beers, as long as they are from a certain cooler, or designated area of the store.
The problem can arise if a customer starts to take bottles from other areas, or out of pre packed cases. When those cases or packs are tampered with, the store cannot sell the case as full. They might not be able to sell it as a case at all. They are then left with a shortage on that particular item, and might have to take a margin loss by selling the bottles cheaper in a mix pack.
It is not just beers that can fall victim to a customer’s ingenuity and creative picking. Wine bottles are also sold by the case in some stores. The same rules apply in which the bottles of wine are from specific vendors, or comparable price points.
Any store that allows these customer mixed packs understands that it is a great selling point. Customers can try a variety of tastes and brands that they might not other wise purchase. It allows customers to try out multiple varieties without making a large commitment to something they might not like.
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