We all know that a shoplifter who walks into a store, steals an item, and then gets away with it will come back to do it again. I refer to it as the “stray dog” theory. If you feed a stray dog, it is bound to come back again looking to score.
The more technical terminology, or practical theory is the reinforcement theory pioneered by a man named B.F. Skinner. He states that a reinforced behavior will be repeated; a behavior that is not reinforced will not be repeated.
So to correlate to a shoplifter: a set of circumstances that results in positive consequences will equal an increase in that behavior. A shoplifter who gets away with theft will not only come back, but will do it more frequently with bigger takes each time.
So to stop a shoplifter, change the set of circumstances that created the positive reinforcement.
By adding liquor bottle security, like using Alpha Security EASy Bottle Bottle Locks, you create extinction.
The (new) existing set of circumstances with the same behavior will result in the positive consequence being withheld equaling a decrease in the frequency of the actions.
So, based on this scientific principal, if you change the shoplifter’s ability to steal successfully, he will stop coming into your store to steal.
For more information on Alpha Security , Bottle Lock , Bottle locks , Bottle Security , liquor bottle security or EASy Bottle and how they can work with your Electronic Article Surveillance or EAS system contact us or call 1.866.914.2567