I will never forget working for a retail chain that carried liquor as a major part of their business model. The shrink in that category alone was mind boggling. Since there was no bottle security apparatus at that time the battle between locking up the product versus leaving it out for ease of sales raged at all levels of employment.
I would show management video after video of shoplifters stuffing bottles in bags, in their jackets, in strollers and sometimes in nothing at all. The problem was in store locations where the means of bottle security was to lock up all of the product to deter theft, the sales mix of that product was way off the normal sales tracking numbers. So we were at an impasse, loss of product versus loss of sales.
The hunt for viable physical liquor bottle security brought us upon a company called Alpha Security. They had revolutionized the bottle security industry with their EASy bottle lock system. These alarmed bottle locks fit snuggly on top of the bottle and if any attempts were made to defeat the bottle lock it would sound and alarm as well as render the product inconsumable. What impressed me the most was how lean and strong the EASy bottle locks were thus allowing the product to be able to be stored and merchandised on shelves. The results were almost instantaneous, sales went way up and shrink way down. The initial implementation as per Alpha Security was merely an investment of time to train the store staffs as to how to properly install the bottle locks as well as how to react when an alarm from an EASy bottle lock sounds off due to tampering.
Another interesting result of implementing this type of liquor bottle security was all but eliminating employee theft in this category. The added appeal of the alarmed bottle lock is that if a thief decides to attempt to remove the liquor bottle from the location without attempting to defeat the bottle lock the EAS pedestal will sound off. As always any liquor bottle security method must be understood and actioned correctly for the overall system to have a positive effect on shrink. Alpha security has a variety of these bottle locks in their arsenal and I for one recommend the EASy bottle lock system since it protects your product while allowing for ease of sales via readily available inventory.
Visit the Loss Prevention Store to purchase EASy Bottle bottle locks by Alpha Security.
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