Bottle security in the retail world can seem a daunting task. Some may even say downright difficult. It doesn’t have to be. I still walk into liquor stores, convenience stores, and others and see the lack of security and the frustrations on the faces of the managers and owners. Yet, relatively cheaply, the proper protection can be afforded.
Once, while working the salesfloor of a grocery store, I observed a customer enter the liquor department. This guy was on the hunt for “free” liquor or liquor without any sort of bottle security. He walked up and down the aisle, observing closely, the brands of his choice. He made a couple of looks up towards the ceiling, then back and forth down the aisle. Section after section, he found no bottle lock. He chose his brand, stuffed two bottles in his waistband and was off. Obviously at this store, bottle security was the last issue management wanted to deal with.
This particular store had suffered a whopping 30% loss in liquor sales directly related to “missing product”. Absolutely no form of bottle security was present in this enormous store. I spoke with the manager and asked him if he knew of the issues his store was having with missing items, he said yeah and assumed it was a receiving issue or that the vendor was not supplying him with the product ordered. We went back and reviewed that, yet the shipments were correct. After a more analysis, we could be certain the loss was directly related to theft. No where it was customer or employee, we weren’t sure. We discussed his opportunities in the liquor aisle and I explained to him the benefits of bottle security and how a simple program like EASy bottle locks would greatly impact his losses.
After we go the go ahead, EASy bottle locks were installed on various price points throughout the department. Over a period of 6 months, the store noticed a considerable reduction in loss directly related to EASy bottle locks and security program.
For more information about Alpha Security or liquor bottle security contact us at bottle lock or call 1.866.914.2567