Many of the big name brand liquor companies have specific requirements for how and where their product is placed within your store. They send their vendor representatives out to ensure that stores have the appropriate signage, inventory levels and displays. These particular vendors are primarily interested in increasing their sales, but what if it is negatively impacting your store in other ways?
One example is the big display stands and signage that some vendors are requiring. It might be to big, or placed in such a way that you now have a blind spot in the back of your store that shoplifters are taking advantage of. Maybe because one vendor wants their items placed up front, it caused you to push other products to these back corners and you are having an issue with their losses?
Don’t feel like you are trapped into these negative impact situations solely on these vendor requirements, just so you can continue to sell their brands.
Evaluate your store layout and see what you can do to remerchandise the problem areas. Work with your vendors and explain specifically why you have a problem, and then outline what you would like to do as an alternative. They might come up with a different suggestion, but any reputable vendor should work with you to solve the problem.
If you are getting resistance from a particular vendor, have a conversation with their supervisor. The vendor rep might have their hands tied on what they feel like they can do. A supervisor may be more understanding to your issue, and should give additional guidance to solve the problem.
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For more information on Alpha Security, Bottle Lock, Bottle locks, Bottle Security, EASy Bottle or Liquor Bottle Security and how they can work with your Electronic Article Surveillance or EAS system contact us or call 1.866.914.2567