When a restaurant sells a bottle of wine, there can be anywhere from a 150 percent to 300 percent mark up on the bottles. By comparison, a retail store might only mark up a bottle 25 percent to 50 percent. Needless to say, retailers do not have as much wiggle room with their wine profits as a restaurant or bar might. It is critical for retailers to incorporate bottle security in order to maintain their profits.
When you are looking to add a new, high caliber product group, the last thing you want is to end up loosing money instead of making money. Since wine is not one of the highest mark up items in a store, any inventory shrink losses can quickly devastate the small amount of built in profit. Bottle security can help mitigate those potential losses.
Just because the retailer doesn’t have a big mark up on their product doesn’t mean that it is any less desirable to a shoplifter. It also doesn’t prevent someone from coming into a store and doing their own wine tasting. What does help stop these tastings, as well as shoplifters, is bottle security in the form of Bottle Locks. Alpha Security EASy Bottle protects the wine inventory without seriously compromising the wine’s slim margin percent. This makes it a much more affordable solution.
For more information on Alpha Security, Bottle Lock, Bottle locks, Bottle Security, EASy Bottle or Liquor Bottle Security and how they can work with your Electronic Article Surveillance or EAS system contact us or call 1.866.914.2567 BottleLock.net